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Where Are Your Readers?

Where Are Your Readers?

Today I read a short article on Gizmodo titled “Study Backs Up Creeping Feeling That Facebook Is Just For Old People Now,” and it reminded me of a truth many authors fail to realize. Our job as authors is to find readers for our stories. This is not a Field of Dreams business; when we build it, readers don’t automatically come to us. We have to go find them, and the easiest way to do that is to go where the readers are.

This is a point Chris Fox made in his book Six Figure Author: Using Data to Sell Books. Instead of expecting readers to magically find him and connect with his books, Fox went out and found his niche readers on specific platforms, then he took the time to get to know them.

His method flies in the face of “common knowledge,” which insists that authors should build their presence on every social media platform, a textbook Field of Dreams attitude: If you build it, they will come.

No, sorry. That’s not the way it works.

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Positive Content Creation

Positive Content Creation

Note: Originally published on my blog for authors.

At its core, Internet marketing is all about publishing, and the better the content you publish the better your results… [I]t’s absolutely critical to publish assets that can have a positive impact on your business.

–Brian G. Johnson, Trust Funnel: Leverage Today’s Online Currency to Grab Attention, Drive and Convert Traffic, and Live a Fabulous Wealthy Life (pp. 21 and 22)

When building an online platform, authors are often overwhelmed by the varied possibilities, and completely at a loss as to exactly what content should go into each component of their platform, particularly on their blog and social media sites.┬áIt’s really not that hard as long as each component’s best functions are understood and properly used: As tools to help authors connect with and provide information to readers, and, ultimately, sell their books.

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Quit Your Day Job and Write Full Time

Quit Your Day Job and Write Full Time

Note: This post was originally published on my blog for authors.


You’ve dreamed of it all your life: Sitting on a breezy veranda, laptop open on the table in front of you, hammering away at the keyboard while a well-oiled cabana boy brings you fresh drinks and flexes his muscles. Or you want to live the Hemingway life in Key West, getting drunk every day as your manuscript takes shape. Or maybe you just want to make scads of money so you can stick it to The Man.

Ok, those aren’t my dreams, but they could be yours.

Fact is, a lot of writers want to quit their day jobs to write full time, but most of them never will. Most self-published writers don’t even make enough to earn out their costs. Many do, regardless of their publishing path, and an awful lot of them are willing to talk about it, like Chuck Wendig, Rachel Aaron, and Russell Blake.

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The Importance of Having an Author Controlled Platform

The Importance of Having an Author Controlled Platform

Note: This post was originally published on my blog for authors.


BuzzFeed recently reported that Twitter may roll out a major change to the way users’ timelines are ordered. Instead of tweets appearing chronologically, they’ll supposedly be switched to an order determined by algorithms, thus hiding new updates in favor of popular or trending ones, as Facebook now does.

In spite of Twitter’s CEO Jack Dorsey’s reassurances to the contrary, rumors of a possible change highlight exactly why authors need a website, blog, and mailing list: Because anything else, including all social media, is subject to change upon the whims of those who created it.

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Mini Review: Your First 1000 Copies by Tim Grahl

Mini Review: Your First 1000 Copies by Tim Grahl

Note: This post was first published on my blog for authors.


I’ve been a general member of the Romance Writer of America for a little over a year now, and a member of two chapters, the Georgia Romance Writers and Fantasy, Futuristic & Paranormal, for about the same length of time. Between those interactions and time spent browsing the kboards Writers’ Cafe, I meet a lot of authors, aspiring and published alike.

The two groups of writers (those affiliated with the RWA and those at the Writers’ Cafe) tend to focus on two different aspects of writing, the former on craft and the latter on business, but all of these authors have one thing in common: They all struggle with marketing, even the ones with established, thriving careers.

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