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Tag: marketing

Where Are Your Readers?

Where Are Your Readers?

Today I read a short article on Gizmodo titled “Study Backs Up Creeping Feeling That Facebook Is Just For Old People Now,” and it reminded me of a truth many authors fail to realize. Our job as authors is to find readers for our stories. This is not a Field of Dreams business; when we build it, readers don’t automatically come to us. We have to go find them, and the easiest way to do that is to go where the readers are.

This is a point Chris Fox made in his book Six Figure Author: Using Data to Sell Books. Instead of expecting readers to magically find him and connect with his books, Fox went out and found his niche readers on specific platforms, then he took the time to get to know them.

His method flies in the face of “common knowledge,” which insists that authors should build their presence on every social media platform, a textbook Field of Dreams attitude: If you build it, they will come.

No, sorry. That’s not the way it works.

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Positive Content Creation

Positive Content Creation

Note: Originally published on my blog for authors.

At its core, Internet marketing is all about publishing, and the better the content you publish the better your results… [I]t’s absolutely critical to publish assets that can have a positive impact on your business.

–Brian G. Johnson, Trust Funnel: Leverage Today’s Online Currency to Grab Attention, Drive and Convert Traffic, and Live a Fabulous Wealthy Life (pp. 21 and 22)

When building an online platform, authors are often overwhelmed by the varied possibilities, and completely at a loss as to exactly what content should go into each component of their platform, particularly on their blog and social media sites.┬áIt’s really not that hard as long as each component’s best functions are understood and properly used: As tools to help authors connect with and provide information to readers, and, ultimately, sell their books.

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Finding a Niche

Finding a Niche

Note: This post was first published on my blog for authors.


I wanted to take just a few minutes to build on last week's post about turning tired, worn-out plots and tropes upside down by adding a twist or three.

February marked my two-year anniversary as a published author. In that time, and the year or so I spent studying self-publishing fiction prior to that, I've encountered dozens of authors who are struggling to find their place among what many consider a glut of novels.

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Mini Review: Your First 1000 Copies by Tim Grahl

Mini Review: Your First 1000 Copies by Tim Grahl

Note: This post was first published on my blog for authors.


I’ve been a general member of the Romance Writer of America for a little over a year now, and a member of two chapters, the Georgia Romance Writers and Fantasy, Futuristic & Paranormal, for about the same length of time. Between those interactions and time spent browsing the kboards Writers’ Cafe, I meet a lot of authors, aspiring and published alike.

The two groups of writers (those affiliated with the RWA and those at the Writers’ Cafe) tend to focus on two different aspects of writing, the former on craft and the latter on business, but all of these authors have one thing in common: They all struggle with marketing, even the ones with established, thriving careers.

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Capture That E-mail Address!

Capture That E-mail Address!

Note: This post first appeared on my blog for authors.


My son had a very strange request for Christmas this year. While he’s developed a very firm sense of his own identity, he’s just now become aware of ways in which he might express his own uniqueness.

He’s doing this in part by creating his personal style, the image he presents to the world: a t-shirt, jeans, and hiking boots. A couple of months ago, he started sharing ads with me on Facebook for quirky t-shirts, like the one pictured here. So I bought one and then another from several different companies.

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