Browsed by
Tag: social media

Where Are Your Readers?

Where Are Your Readers?

Today I read a short article on Gizmodo titled “Study Backs Up Creeping Feeling That Facebook Is Just For Old People Now,” and it reminded me of a truth many authors fail to realize. Our job as authors is to find readers for our stories. This is not a Field of Dreams business; when we build it, readers don’t automatically come to us. We have to go find them, and the easiest way to do that is to go where the readers are.

This is a point Chris Fox made in his book Six Figure Author: Using Data to Sell Books. Instead of expecting readers to magically find him and connect with his books, Fox went out and found his niche readers on specific platforms, then he took the time to get to know them.

His method flies in the face of “common knowledge,” which insists that authors should build their presence on every social media platform, a textbook Field of Dreams attitude: If you build it, they will come.

No, sorry. That’s not the way it works.

Read More Read More

Please follow and like us:
Positive Content Creation

Positive Content Creation

Note: Originally published on my blog for authors.

At its core, Internet marketing is all about publishing, and the better the content you publish the better your results… [I]t’s absolutely critical to publish assets that can have a positive impact on your business.

–Brian G. Johnson, Trust Funnel: Leverage Today’s Online Currency to Grab Attention, Drive and Convert Traffic, and Live a Fabulous Wealthy Life (pp. 21 and 22)

When building an online platform, authors are often overwhelmed by the varied possibilities, and completely at a loss as to exactly what content should go into each component of their platform, particularly on their blog and social media sites.┬áIt’s really not that hard as long as each component’s best functions are understood and properly used: As tools to help authors connect with and provide information to readers, and, ultimately, sell their books.

Read More Read More

Please follow and like us: