Today I read a short article on Gizmodo titled “Study Backs Up Creeping Feeling That Facebook Is Just For Old People Now,” and it reminded me of a truth many authors fail to realize. Our job as authors is to find readers for our stories. This is not a Field of Dreams business; when we build it, readers don’t automatically come to us. We have to go find them, and the easiest way to do that is to go where the readers are.
This is a point Chris Fox made in his book Six Figure Author: Using Data to Sell Books. Instead of expecting readers to magically find him and connect with his books, Fox went out and found his niche readers on specific platforms, then he took the time to get to know them.
His method flies in the face of “common knowledge,” which insists that authors should build their presence on every social media platform, a textbook Field of Dreams attitude: If you build it, they will come.
No, sorry. That’s not the way it works.